Igniting a Start-up

Wanderin Wheelz is a camper van conversion & hire company based in Scotland, offering customisation works from single stage projects such elevating roofs through to bespoke designs and plush internal fit-outs using only the best materials.

Our brand designers were tasked with creating an energetic and adventurous logo mark inspired by the great outdoors and capturing the freedom offered by owning a camper van.

The colours, fonts and photography were carefully picked to give the brand a premium feel, fitting together into a cohesive style which can be extended onto digital assets and print material. A simple logo mark using the ‘WW’ was also created to give greater flexibility in certain applications, such as social media.

Client: Wanderin Wheelz

Year: 2018

Location: West Dumbartonshire

Deliverables: Logo Design, Brand toolkit, Website

  • Wanderin Wheelz Overlay
  • Wanderin Wheels Embroidered
  • Wanderin Wheelz Logo Variations

 

Colour Scheme

Skye Candles colour chart

 

Fonts

Skye Candles font selection - Trajan Pro Regular

 

Process

Logo Workup
Logo Mark
Final Logo
 

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