Email Marketing
Our results-driven email marketing services are tailored to enhance customer connections and drive revenue.
Refreshingly Transparent
As your dedicated email marketing agency, we’ll be fully transparent about our strategy and why it’s the right fit for your business. With a proven track record, we’ve helped clients improve email deliverability and increase customer lifetime value through carefully crafted campaigns and automated flows.
Campaigns & Flows
Once we’ve gained a clear understanding of your customer base, our first step is to identify the most effective campaigns and flows to drive your business forward. We strategically deliver the right message to the right subscribers at the optimal moment in their customer journey. With experience across leading platforms like Klaviyo, Mailchimp, and more, we leverage each tool’s features to maximise your results.
Deliverability
Your email reputation is crucial - it determines whether your messages reach the inbox or get lost in the spam folder. That’s why we focus exclusively on emailing subscribers who genuinely want to hear from you and are actively engaged with your brand. This approach keeps spam complaints low, engagement high, and protects your sender reputation.
Engaging Content
It’s not just about sending emails - it’s about sending the right ones. Every customer has their own needs and considerations before and after engaging with your business. Delivering relevant, meaningful content that resonates is one of the most effective ways to capture attention and increase customer lifetime value, helping you turn occasional buyers into long-term loyal customers.
Analysis & Reporting
Your monthly report includes all the key metrics from your email marketing performance - revenue, campaign and flow analytics, subscriber growth, and long-term trends. We’ll also outline the next steps to further optimise and expand your email strategy each month, aligning it with your broader business goals wherever possible.
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Your email subscribers are your most loyal customers, and email marketing offers one of the best returns across all marketing channels. We will ensure that you are making the most of this highly profitable resource with an informed approach bespoke to your business.
Whether you’re entirely new to email campaigns or have an in-house marketing team looking to level up your email automation strategy, we offer a scalable range of email marketing services to maximise your return on investment, grounded in years of experience and staying ahead of the curve.
Emily Winthrop - Digital Marketing Lead
Email Marketing FAQ's
An optimal email strategy involves working collaboratively to understand your audience, plan for any key brand or business events or announcements, and identify key attributes or behaviours that we can track and use to trigger smart automations. We use leading platforms such as Klaviyo to allow us to segment your email list, create custom campaign designs, and set up the right flows to ensure your emails embed brand loyalty and increase customer lifetime value.
We always aim to increase email sign ups so that we can reach more people through the email channel. This involves building trust and ensuring a positive user experience when users arrive onsite organically or via PPC campaigns.
We'll then work with you to create smart segments so that we can send users messages that truly resonate with them, based on their interests and onsite behaviours.
We'll help you understand how your email audiences overlap with audiences on other channels so you do not overpay to communicate with existing customers, and can focus more of your advertising budgets on acquiring new customers.
Our in-house design team can create a plethora of custom graphics that we can insert directly into email campaign and flows, ensuring that your emails both align with your website's visuals and optimise engagement.
Deliverability is related to your sender reputation (i.e. how inbox providers see you as a brand) and the ability of your emails to actually land in users' inboxes. Sending emails to the right users with the right messages ensures that spam, unsubscribes and bounces are kept to a minimum. As a result, Gmail and other providers see that people like your email content and will rate you as a great sender.
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