Trtl focus on making your journey easier and more comfortable. The question: How could they make the users’ online journeys to buy their products just as easy? Mucky Puddle was commissioned to make sure the online user journey was efficient and stress-free, in line with Trtl’s brand positioning.
This was not a straightforward Shopify web design and development project. With global brand recognition but highly focussed individual national presences, multiple geographical sites were required.
Each would maintain Trtl’s overall brand uniformity with the flexibility of adaptation to local markets, as separate entities under one umbrella. Ultimately, Trtl’s family of Shopify sites would benefit from increased traffic due to greater brand and product awareness and increased conversion rates due to effortless user journeys.