Digital marketing with a mac.


We thrive on developing meaningful and impactful brands that yield real outcomes through detailed research, strategic planning, and innovative design.

Brand Development

The most successful brands share a common trait - a powerful and unforgettable brand identity that conveys a message without the need for words. We breathe life into brands by designing or enhancing their logos, typefaces, and colour schemes, ensuring they stand out across all platforms and media.


Our Brand Projects

Hulley & Kirkwood Logo.
Skye Candle company logo.
Discover Lanark logo.
Glasgow National Park City logo.
The National Piping Centre logo.
Inspirited Gin logo.
Office Barista Logo
Mugdock country park logo.

Case Studies

The Isle of Skye Candle Company logo in front of the Isle Of Skye.
The Isle of Skye Candle Company logo in front of the Isle Of Skye.

Our Branding Process

Our brand team will take charge of crafting a unique mark and selecting appropriate fonts to reflect your organisation's values and personality. We'll develop a cohesive colour palette and complimentary motifs to create a compelling visual identity that resonates with your target audience.

Research and Analysis

What are your goals? What do you stand for? How do these compare with competitors? When your company’s identity is backed by good research, your brand has more meaning, truly reflecting your organisation’s personality and values.  

Create Concepts

Moodboards play a crucial part in the process to narrow the direction from an infinite number of possibilities to a viable design route. Based on your feedback, we will complete the detailed design of the brand mark. 

Refine and Polish

When the brand mark is ready, secondary elements such as illustrations, iconography, and additional typography can be created to support the primary brand in both digital and printed material.

Deploy Brand

Once you are happy with the results, we will produce a file pack which includes all necessary file types. We will also compose a simple style guide with colours and fonts which helps ensure your brand is used consistently. 

A Macbook pro with the Douglas Laing website.

Brand Evolution

Instead of starting from scratch, revitalise your existing brand. We will collaborate with you to refresh your identity without losing sight of its roots. Change can be scary, but Mucky Puddle will help guide you through the process.

An example of brand guidelines layout.

Brand Guidelines

Establishing consistency when using your brand on print and on web provides your business with credibility and recognition. Our team will draft brand guidelines to serve as a comprehensive manual for anyone to apply the various design elements correctly and consistently.

Business cards.

Brand Collateral

After our brand team have established your identity, we can apply it to your advertising, marketing material and online channels. We can help you extend the power of your brand through stationery, business cards, brochures, promotional materials and much more.

Branding is the foundation for success in a competitive market. At our agency, we have the expertise and passion to create a unique and impactful brand identity that captures the essence of your startup. From developing a captivating logo to designing visually consistent assets, we ensure that your brand resonates with your target audience.

Let us help you make a lasting impression and build a brand that sets you apart from the competition.

Bjarki Snorrason - Brand Designer

Working with Mucky Puddle to create our new Discover Lanark brand was an excellent experience. They made what can seem a complicated and intimidating process easy, enjoyable, creative and productive. We are very happy with the outcome.

- Antonia Pompa, Discover Lanark


From Our Blog


Do you need help with your brand?

Please don't hesitate to drop us a line if you require branding services for your business.