Discover Lanark approached us for a brand refresh. As we learned more about what the client was looking for, we knew that this would be an exciting project to work on. Our team could use the rich culture and history of the area to provide creative solutions to the project's challenges.
Our project for Discover Lanark was different from most of our projects in that it was for a non-profit public organisation. However, successful marketing is successful marketing regardless of the specific client, so we applied the same tried and tested principles we know get results and tailored them for the individual task at hand.
The key to promoting any brand or organisation is to foster a sense of consistency across all marketing channels. This allows customers and clients to easily recognise the source of the marketing and identify the related business or organisation.