In 2007, Harris Tweed Hebrides revitalised the Harris Tweed® industry by reopening a derelict mill in Shawbost, subsequently becoming a global leader in this iconic fabric. Still handwoven today using generations-old indigenous crafts passed down through the Hebridean islander community, since 1840.
In an effort to strengthen their online presence, Harris Tweed Hebrides initiated a Shopify redesign. The goal was to highlight both the retail and business-to-business (B2B) aspects of their operations, ensuring a well-rounded and engaging online experience for all users.
Central to the project was the introduction of a modern and distinctive design, carefully curated to reflect the unparalleled uniqueness of the Harris Tweed fabric itself. This approach went beyond aesthetics, aiming to create a site that mirrored the warmth, tradition, and timelessness associated with the iconic Harris Tweed brand.