The Task

Having recently rebranded, Machina Coffee were ready to showcase their new look online. We expanded their brand for online use, ensuring a great UX with visual reinforcement of the Machina Coffee brand throughout. The site design uses new Shopify Online Store 2.0 features to add interest and detail to every page. This includes carefully laid out collections, and intricate product pages with detailed product features and specifications. 

Using Shopify Online Store 2.0 for the new site ensured a powerful and scalable framework for the project, that could handle all aspects of the client’s growing business.

Whilst the site provides a streamlined eCommerce experience for domestic customers, it also offers a clear journey for wholesale customers, making it easy for them to understand Machina’s comprehensive product and service offering, and to access preferential pricing and tailored solutions for businesses.

The site is cohesive, bringing together all aspects of Machina’s proposition to provide a fully integrated online presence, whilst providing clear offerings for both audiences directly.

At Mucky Puddle, we specialise in offering our clients unique and intricate solutions to data management, offering improved functionality across the different areas of the business and carefully thought out automations.

Using Xero helped in synchronising the data in real-time between the different platforms, cutting down on administration and data entry. Not only are the Xero accounts kept up to date, but it also ensures an efficient way to tackle everyday problems with modern solutions. 

Another solution introduced alongside the online store was the Recharge app. This allowed us to bring Machina’s coffee subscriptions to life online. With coffees changing by the seasons, a recurring subscription is the best way to try new coffees throughout the year, and ensures users get a tailored and personalised experience online. With the integrated app, customers can easily convert a one-time purchase to a subscription, and manage their subscription preferences online, reducing admin. 

Alongside the new website launch, we have begun working with Machina to improve aspects of their online offering and digital marketing.We undertook digital advertising across Facebook and Google, utilising existing data to create sophisticated advertising campaigns, ensuring the right customers saw the best ads.

Thanks to these new campaigns, we’ve seen an increase in advertising revenue by 81%, and we continue to tweak and improve our campaigns. Our digital marketing team created an SEO strategy to improve organic listing for the newly launched website.