A collection of Aesthetic Source products on a white surface.

A product panel on the Aesthetic Source website.

The Task

AestheticSource is an award-winning distributor of clinically proven products designed to enhance skin fitness™. With a comprehensive portfolio and a multi-disciplinary team of experts, they source the finest formulations to help clinics and practitioners grow their businesses. Committed to providing reliable and effective solutions, AestheticSource supports its partners with training, clinical guidance and marketing resources, whether they stock one product, a single brand or the entire portfolio.

In an effort to strengthen their digital growth, AestheticSource initiated a full migration to Shopify Plus, integrating the platform with Salesforce to enhance customer relationship management and streamline business operations. The goal was to create a seamless experience for both public and professional users, incorporating secure login access, lead capture, a knowledge hub and brand hub pages with public previews, restricted professional content and downloadable assets.

Key product features included promotional tools, collection filters, SKU search, and upsell and cross-sell functionality, all designed to improve product discovery, connect sales and marketing data, and encourage user engagement.

Client

Aesthetic Source

Built on

Services

Web Development

UX / UI Design

Navigation Architecture

Two mobile pages on the Aesthetic Source website.

Design

The redesign was about more than functionality; it was about presenting AestheticSource as a confident, professional and contemporary brand that could serve as a neutral umbrella for multiple skincare lines.

The visual approach focused on simplicity and clarity, maintaining a clean and modern aesthetic that allowed partner brands to shine within their own identities. By underplaying AestheticSource’s own brand elements, we ensured that no individual brand’s personality was lost. Subtle hints of green were introduced throughout the site to create a cohesive connection to AestheticSource while preserving balance and visual harmony.

A collection of skincare brands within the Aesthetic Source portfolio.

The Aesthetic Source product page design.

Bespoke Shopify Theme

Our primary aim was to create an enjoyable and effortless browsing experience. We refined the user journey for smooth navigation, intuitive browsing and straightforward ordering.

By developing a custom Shopify theme, we ensured high performance and flexibility, integrating core features directly into the theme to minimise the need for third-party apps.

We further enhanced backend functionality to improve administrative efficiency. This included streamlined product management, customer account access and tools for managing professional-only content. These optimisations reduced manual workload and strengthened the site’s overall scalability.

Two people with paint on their face and a paintbrush.

Conclusion

AestheticSource’s transition to a bespoke build on the Shopify Plus platform reflects their dedication to professionalism, authenticity and innovation.

The redesign not only improved usability and operational efficiency but also delivered a refined digital experience that supports both retail and professional audiences. With its cohesive design and enhanced functionality, AestheticSource is well positioned for continued growth and success in the evolving skincare industry.

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