Our task was to design and build a Shopify website for Douglas Laing & Co, a proudly independent, family-owned Scotch Whisky business in its third generation. We developed a new web presence that highlights the brand, and the unique aspects of their products whilst reducing friction in the sales process, encouraging users to make the Douglas Laing & Co website their first port of call for exceptional Whisky and spirits.
With over 70 years of heritage, Douglas Laing creates Whisky that is consistently exceptional in its offering. Abiding to the philosophy of presenting Whisky as the Distiller intended, they add nothing and take nothing away from our spirit, helping Whisky lovers around the world to come as close as they possibly can to sampling a dram straight from the Cask.
Alongside their Scotch Whisky, the company has branched out into various spirits such as gin and rum, offering an even wider range of products for each taste and style.