New Lanark Spinning Co. is located within the New Lanark World Heritage Site and spins quality, sustainable yarns for hand knitting, hosiery and the weaving trade, using original 19th century machinery and processes. The spinning mill itself is powered by New Lanark's environmentally friendly onsite water-powered turbine. Whether it’s Woodland Aran Wool, soft woollen socks, or a Hamish the Heilan’ Coo Cushion Cover Kit, every piece of yarn and merchandise produced from New Lanark’s spinning mill is steeped in history.
This Shopify web development was part of a suite of website projects for New Lanark. In addition to their New Lanark World Heritage Site and New Lanark Hotel websites, New Lanark required a beautiful e-commerce website to showcase their product range and collections. A simple, elegant user journey was needed to appeal to a number of different customer markets - including direct to the public in many international markets, and to trade buyers. The shop needed to help customers quickly find the right products, whether they were shopping for a single item, a number of components for a craft project, or a much larger order. Clear journeys and a seamless checkout process would ultimately result in an increased conversion rate and higher average order values.