Glasgow National Park City is a non-profit organisation attempting to secure Glasgow's place as a National Park City, a concept first established by London in 2019. The goal is to promote connections between people, places, and nature that are often lost in urban environments.
As a Glasgow-based agency with a proven track record in Brand for non-profits, the Mucky Puddle team were a perfect fit for this design project. Being proud members of Glasgow's vibrant community, we couldn't wait to get started
Considering the unique nature of GNPC, it was essential to establish what the brand stood for and what the group wanted to achieve. Our design team kicked things off with a workshop to explore the fundamental goals and objectives.