Platinum Building Chemicals

Platinum Building Chemicals Ltd are a family-owned building chemicals retailer operating from East Kilbride. The business needed a fresh new website and contacted our web design agency in Glasgow.

 

Platinum Building Chemicals

The Task

  • Responsive Web Development
  • Photograph & Video Production
  • Search Engine Optimisation
  • Digital Advertising

Platinum Chemicals Web Design Glasgow

Responsive Web Development

Having approximately 500 products and a complex categorisation structure, Platinum Building Chemicals required a website that would allow efficient and simple complimentary product linkage with a smooth customer journey. If a customer buys damp proofing cream, they could need safety & PPE equipment. This element of responsive web development required intuitive systems to create an effective user experience in e-commerce web development. 

With Platinum Building Chemicals looking for web design in Glasgow, Mucky Puddle was able to quickly understand the e-commerce requirements of Platinum Building Chemicals. As one of the leading Shopify web development agencies in the country, we were able to create a bespoke e-commerce Shopify website design and management system to manage quickly changing stock levels and new product ranges efficiently. 

Brand Refresh

We designed the website to bring the exceptional knowledge and service of the team at Platinum Building Chemicals to a broader audience on a digital platform. This provided an opportunity for enhancement of the existing brand to modernise the look, style, and feel as both brand and strategy evolved. Beginning with our graphic design team, a review of the existing brand and consumer research within the industry helped us create a plan. Working up a set of visual concepts, our team combined resonant iconography with clean typography to develop the original idea. Refreshing the brand colour palette helped strengthen brand identity, which fed seamlessly into establishing a smart and sleek web design where clarity of information is critical.

Platinum Chemicals New Brand Design

 

"Having used a number of Web Design and SEO Companies in the past, none of them come close to Mucky Puddle. Their professionalism and expertise have helped our website massively by improving our position on Google, as well as designing a very professional and user friendly website. As well as having a close working relationship, we would even go as far as saying we also have a good friendship with Mucky Puddle, we can't praise them enough."

Danny Neil, Operations Manager, Platinum Building Chemicals Ltd.

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