eCommerce Unleashed

We are Mucky Puddle, a premier Shopify and Shopify Plus partner based near Edinburgh. With a blend of customer-centric design, technical prowess, and performance marketing expertise, we craft stunning shopping experiences that fuel growth.

For two decades, we've aided businesses ranging from local Edinburgh enterprises to global brands, boosting their profits through enhanced conversion rates, optimizing ad spend to attract new customers, and driving sales with our highly skilled team.


Our Projects

Two images of the Brewgooder mobile website.
The Harris Tweed website on an Apple Mac and an iphone.
The Greaves sports website on an Apple Mac and iPhone.
The Douglas Laing whisky website on an Apple mac and an iPhone.
The mobile Killstar website on iphones.
Arran Sense of Scotland logo.
Douglas Laing logo.
Brewgooder logo
trtl travel logo
Kaliaaer logo.

Our Shopify Services

We provide strategic advisory services to help both emerging and established brands optimise their direct-to-consumer (D2C) channels. Our expert team offers tailored guidance on everything from digital marketing strategies and customer engagement to seamless logistics and cutting-edge technology integration, ensuring your brand maximises its online potential and achieves sustained growth.

As a full-service eCommerce agency, we offer comprehensive digital marketing solutions including PPC advertising (Google, Meta, Bing, and more), search engine optimisation (SEO), content creation, email marketing, CRM, and affiliate marketing services. Our diverse expertise equips your business with everything needed to thrive in today’s competitive market.

As premier Shopify partners, we design on-brand user experiences that leverage eCommerce best practices, fully utilise Shopify's features, and boost your store's revenue. Our optimised approach ensures intuitive navigation, engaging visuals, and seamless checkout processes to drive sales and foster customer loyalty.

We specialise in migrating your existing store to Shopify providing you with a fully hosted, scalable, cloud-based eCommerce solution. Shopify lets you concentrate on your business growth while eliminating the need for software upgrades and security patches.

Shopify logo surrounded by logos for various shopify apps.

Best Tools for the Job

We stay up to date with the latest apps and software to reduce time spent on repetitive tasks, allowing more time to focus on growth.

Common headaches include:

  • Connecting and managing product feeds for PPC and social advertising
  • Developing smart email automations to recover abandoned carts, upsell accessories, or onboard new customers
  • Integrating your ecommerce and accounting systems to manage products, pricing and inventory levels

We’ll work with you to introduce smart automations that make life easier for you, and smoother for your customers.

Shopify Design and Build

As a Shopify partner, we create on-brand user experiences that maximise Shopify's features whilst escaping the limitations of off-the-shelf themes. We use our deep knowledge of the platform to create bespoke custom themes that are fast and accessible, designed to grow and develop with your business.

Client Success

Our Shopify Performance Marketing programme is a rolling 6 month plan to continually improve the performance of your Shopify store and optimise your customer journeys. The programme is designed to support your team to deliver ambitious growth plans.

Why Mucky Puddle

Scotland Based

All our skills are in-house, and we are fully based in Scotland. Whether you need a quick phone call to address a few questions or a comprehensive review of ongoing initiatives, our team is always available to assist you with both major and minor needs.


We are a small, highly skilled team based near Edinburgh, dedicated to quality over quantity. We function as an extension of your team, offering access to a combined skill set that would be challenging and costly to maintain in-house.


Our approach is customized to meet your unique needs. We offer tailored solutions that suit your business, adapting to your requirements. Whether you need short-term support or long-term collaboration, our flexible service in Scotland is designed to align with your goals and objectives.

We're so delighted that Mucky Puddle has given us a site that's just as beautiful as our macarons, and, we appreciate the continued support on hand to ensure we keep the site working well with the new elements they've created.

- Carolyn Henry, Mademoiselle Macaron

Interested in Shopify?

Looking for a new eCommerce site or a migration to Shopify? We'd love to hear about your project.