Introducing social auto-replies on Klaviyo

Your social audiences don't belong to you. Let's change that.

Using Klaviyo's in-platform Social Auto-Reply tools, you can now convert engaged Instagram followers into loyal email subscribers, and more importantly, paying customers. With Black Friday creeping ever closer, now is the perfect time to start growing your list, and rely less on competing with an algorithm for your customers' attention.

And with minimal setup and free features available, it couldn't be easier to start.

How to set up Klaviyo auto-replies

1. Click Social > Auto-replies
2. Click Turn on auto-replies
   This will trigger a Meta Business Manager login pop-up
3. Click Connect Instagram
4. Click Continue and select the Meta Business entities associated with this Klaviyo account

Instagram configuration

💡 Make sure Allow access to messages is enabled so Klaviyo can DM users on your brand's behalf

Head to Messages > Tools > Message controls > Allow access to messages

How to create your first auto-reply

1. Once you have connected Instagram, click Create an auto-reply
2. Title your campaign
3. Select how you want the keyword to trigger - by DM, comment or both (we recommend both, so users can re-trigger in DMs after a period of inactivity)
4. Choose your keyword(s)
5. Click Collect email, choose your list and customise your fields, making sure to add a link to your privacy policy in your welcome text
6. Want to ask for more information? Click on Custom questions (paid feature)
   Here you can add follow up questions, for example product type interest or communication preferences
7. Click Confirmation and customise your confirmation message
8. Click Invalid response and customise the message
9. Customise your Final fallback if someone fails three times to submit a valid response or if more than X hours has passed since the trigger message - you can tailor the time limit here
10. Customise additional filters if required
    For example if you are running a giveaway that requires someone to follow your account
11. Click Save

How to create audiences from auto-replies

Once an auto-reply has at least one entry, you can create a segment of users that populates as they complete the opt-in process. To jumpstart this, we'd recommend sending a test DM to your brand's account once your auto-reply is live.

1. Click the three dots on the auto-reply
2. Click Create segment
3. Update segment name as required
4. Save

Now you can target or filter Klaviyo comms by auto-reply answer or auto-reply source

Social auto-reply campaign ideas

Need some inspiration on how to use Klaviyo's social auto-replies? Our most successful campaigns look something like this: