If you work in ecommerce, you will know that we’re moving from a world where customers browse and click, to a world where AI agents interpret intent, compare options, and allow users to buy directly within LLM’s such as ChatGPT, Gemini and more. For Shopify merchants, there will be an infrastructure advantage. However, for non-Shopify merchants, all is definitely not lost as Shopify’s ‘Agentic Plan’ allows you to use Shopify’s catalogue to showcase your products in LLMs.

Merchants using other large ecommerce platforms such as WooCommerce. BigCommerce and Magento will be able to:

1. List products inside Shopify Catalog
2. Surface those products across Shopify’s ecosystem
3. Appear in AI shopping environments
4. Reach customers without migrating their store

What Is Shopify Catalogue?

Shopify Catalog is Shopify’s centralised, AI-ready product database that contains billions of product listings in a structured, machine-readable format. It cleans, categorises, and enriches merchant product data such as attributes, variants, pricing etc. so they can be surfaced consistently across AI platforms.

What is The Agentic Plan?

Shopify’s Agentic Plan is a new offering from Shopify that lets brands, even those that don’t use Shopify for their online store, list their products in Shopify Catalog and participate in Agentic commerce / AI shopping. Through this plan, merchants upload their product data, and Shopify standardises and enriches it so it can be surfaced across AI shopping channels like ChatGPT, Microsoft Copilot, Google AI Mode, Gemini and The Shop App. This means products from any ecommerce platform can be discovered and sold where AI agents are interacting with shoppers, with checkout and order management handled through Shopify’s infrastructure. It’s the perfect AI tool for WooCommerce, BigCommerce, Magento and more.

The Knowledge Base App

Access to Shopify will also give you access to the ‘Knowledge Base’ app, which allows you to retain control of how your products and brands are surfaced in AI chats. Through the knowledge base app, you can see what questions buyers are asking about your products and provide information that AI models can use to directly answer these questions.

How Can Mucky Puddle Help You?

The question isn’t whether AI-driven shopping will impact your business, but whether you’re ready for it. Whether you’re on WooCommerce, BigCommerce, Magento or a custom stack, there’s a real opportunity to expand your reach into AI environments. 

If you’d like help understanding what this means for your current setup, how to prepare your product data for AI discovery, or whether Shopify’s Agentic Plan makes commercial sense for your business, get in touch with our team. We’ll help you cut through the noise and build a plan that keeps your brand visible.