Brewed On Purpose
It is always exciting when a unique and forward-thinking brand approaches us for help, but it is even better when we know the challenge will put all of our skills to work. By working with Brewgooder, we got all of that and more.
The Task
Brewgooder has two goals. They want to brew the best beer possible while making the world a better place. For every delicious beer you buy from them, they will provide clean water to vulnerable communities across the world. What sets this brand apart is that this is not just a marketing gimmick – making a difference is as core to the Brewgooder brand as the delicious craft beer they produce.
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Brewgooder Website
Building a new website was one step in a company-wide rebrand. To make sure they could enjoy and facilitate high levels of growth, we needed to switch from a disjointed WordPress WooCommerce site to a tailored fit for purpose Shopify site.
The process involved developing a bespoke Shopify theme that incorporated the new brand while driving conversions through a clear focus on the products. We also included a subscribe feature on a range of products to encourage recurring revenue through repeat business.
Over and above promoting sales, we needed to articulate and emphasise the social impact that defines the Brewgooder brand. This involved a range of rich content, including infographics plus an interactive map and timeline to cement trust in the brand through clear, digestible communication.
The final challenge was to make sure Brewgooder could process the boost in sales following a period of growth. The answer was to incorporate a suite of Shopify Apps to simplify back-office processing and improve efficiency throughout the business.
Brewgooder Water App
One of the most exciting things about Brewgooder is the tangible impact each purchase has. Our next task was to build a tool that allows customers to track their contributions. Each can has a QR code that customers can scan. This code will take them straight to a web app designed and built by Mucky Puddle which tracks exactly how much clean water has been provided to third world communities.
Our marketing team has been working closely with Brewgooder to keep customers updated with their individual impact in exciting and innovative ways whilst simultaneously building their brand.
How Can Mucky Puddle Help You?
Matching the demands of such a genuinely unique and innovative brand as Brewgooder demanded an equally tailored and creative approach. From building a site that balances both functionality and design to providing ongoing support from our marketing specialists,
Are you interested in how the Mucky Puddle team can help build your brand and move your business forward? It all starts with a chat – Click here to get in touch.
