12th October 2023

The Importance of Good E-Commerce Product Photography

Written By David Hutchison

12th October 2023

In today's digital age, the success of an e-commerce business hinges on the customer’s experience on the website. Within this realm, product photography emerges as a pivotal tool that influences consumer choices and shapes the overall brand image.

The Power Of Visual Appeal

When consumers shop online, they lack the luxury of being able to physically see and interact with products. As a result, product photography becomes the bridge between potential buyers and the items they desire, and sometimes, the deciding factor between pressing the close button or the ‘Add To Cart’ button. Whether it's household essentials, delectable food items, or the latest fashion trends, visual representations of products play a crucial role in driving purchasing decisions.

The Stats:

1. 93% of consumers consider visual appearance a crucial factor in their purchasing decisions. (JustUno)
2. 78% Of Online Shoppers prioritise products being brought to life with images. (Avionos)
3. On platforms like Etsy, product photos outrank other factors, including shipping cost, customer reviews, and price, in the eyes of 90% of shoppers. (Etsy)

Clearly, the visual aspect of products cannot be overstated in e-commerce

The Role of E-Commerce Product Photography

E-commerce product photography serves as the window shoppers peer through when browsing online storefronts. These images are more than just snapshots; they are carefully crafted visual narratives that convey the product's features, colours, textures, and overall value.

Moreover, if a product photograph is good enough, it leaves buyers with no concerns or questions, reducing the need for additional consultations or queries via live chat or by phone. In essence, effective product photography ensures that potential customers leave with a clear understanding of what they have purchased.

The Importance of Quality Product Photography

Now, let's explore why quality product photography is vital:

1. Enhanced Conversion Rates: High-quality images increase the likelihood of conversion. When customers can trust what they see, they're more likely to make a purchase.

2. Visualising the Unseen: Not all products can be touched or examined physically. Accurate and varied product photography helps customers visualise these items, leading to increased sales.

3. Brand Image: Consistently delivering top-notch product photographycreates a positive brand image. These assets can also be leveraged for advertising on various platforms, reinforcing brand recognition. If a customer knows exactly what they’re getting from you, they are likely to be reminded of you next time they go on another website with bad photography.

4. Increasing Trust: Customers that can see exactly what they are getting will see you as more trustworthy site compared to a website with blurred images. Trustworthiness is a key component of websites that rank well in Google.

5. Great For Google Ads: With Google’s Shopping, Display and Performance Max networks all having the ability to display imagery, having great product photography will be great for your Google Ads.

Tips For E-Commerce Product Photography

If you're looking to make the most of product photography for your e-commerce business, consider these tips:

1. Invest in Professional Photography: Quality product photography is a long-term strategy. Investing in professional photographers or equipment pays off in the form of higher sales and an enhanced brand reputation.

2. Provide Different Angles: This is especially true with clothing or expensive items. Have you ever ordered a plain white T-shirt only for it to arrive and you see a huge brand logo or catchphrase on the back? Make sure that the top, bottom, sides and corners of your product are all photographed so that customers can get a 360 degree view of what they are buying. This not only increases customer confidence but also will greatly reduce the likelihood of that product being returned.

3. Types of Product Photography: Different types of product photography, such as conceptual, lifestyle, still life, or minimal, can be practical based on your brand and the products you sell. Tailor your approach to align with your target audience and product offerings.

The art of e-commerce product photography is more than just taking pictures; it's about crafting compelling visual stories that resonate with potential buyers. By recognizing its significance and implementing the best practices outlined above, you can: provide customers with a great online experience, boost sales and conversion rates, reduce returns and become a known name in the world of ‘great user experience’. In a world where first impressions matter, product photography is your brand's silent salesperson.

At Mucky Puddle, we can not only help with building your new Shopify website, but also making it the best it can be. Whether that is assisting with product photography, enhancing customer trust or search engine optimization. Customer experience and trust remains at the heart of e-commerce, so contact us today to see how we can help.