7th September 2023

Google Ads Remarketing: Bringing Back Shoppers to Your Shopify Store

Written By Willy Stewart

7th September 2023

Updated: 30th April 2024

You’ve set up your new Shopify store and created acquisition channels. People are visiting and spending time on your site but they’re not buying. There could be many reasons why this is the case, but how do you get them back to your site?

Remarketing through Google Ads to your Shopify store is an excellent way to recapture customers on the fence about buying with you. It also offers a 2nd chance at a first impression that can reinforce your store values to make the conversion.


What Is Remarketing

At its core, remarketing is a digital marketing strategy that targets users who have previously interacted with your website. It's a powerful tool for reminding potential customers about your products and encouraging them to complete their purchase journey.

In the ever-evolving landscape of e-commerce, staying ahead of the competition requires more than just a compelling online store. It's about creating a seamless shopping experience that not only attracts potential customers but also re-engages those who have shown interest in your products before. This is where dynamic remarketing with Google Ads comes into play, helping you recapture the attention of past visitors and turn them into loyal shoppers.

A person opening a t-shirt they bought online.

Understanding The Differences Between Remarketing & Dynamic Remarketing

Standard remarketing can be simple text or image based Ads which can remind customers about your brand or general product range. Dynamic remarketing takes personalisation to the next level.

By using data driven insights, dynamic remarketing can create highly personalised ads that showcase products that users have previously viewed on your Shopify store. This level of specificity significantly increases the chances of converting window shoppers into actual buyers. By displaying the exact products a user has shown interest in, you're not only reminding them of their initial curiosity but also addressing their individual preferences directly.

The Benefits for Shopify Store Owners

Personalised Shopping Experience: Dynamic remarketing adds a personal touch to your marketing efforts. Users are more likely to respond positively to ads that feature products they're already interested in, enhancing the overall shopping experience.

Higher Conversion Rates: The relevancy of the ads increases the likelihood of conversion. When users see products they're familiar with, they're more inclined to make a purchase.

Wider Reach: With Google's extensive display network, your dynamic remarketing ads can reach users across a multitude of websites, apps, and platforms, maximising your store's visibility.

Optimised Bidding: Dynamic remarketing allows for smarter bidding strategies. Google Ads can adjust bids based on the likelihood of conversion, ensuring you're investing your budget where it matters most.

Streamlined Ad Creation: While traditional remarketing might involve manual ad creation for various products, dynamic remarketing automates this process. This saves time and ensures accuracy.

Implementing Dynamic Remarketing with Google Ads

Setting up dynamic remarketing for your Shopify store involves several key steps:

  • Google Merchant Center: You'll need to create a Google Merchant Center account and upload your product feed. This feed contains information about the products you want to advertise
  • Tag Implementation: Integrate the Google Ads remarketing tag into your Shopify store. This tag tracks user activity and collects data for creating personalised ads
  • Audience Creation: Build remarketing audiences based on user behaviour in Google Ads, such as product views, cart abandonment, and completed purchases
  • Ad Creation: Utilise Google Ads to generate dynamic ads. These ads will pull information from your product feed to showcase relevant products to each user.
  • Campaign Setup: Set up and structure your campaigns effectively, specifying budget, bidding strategy, and targeting preferences and matching these with your audiences
  • Monitoring and Optimisation: Regularly monitor your campaigns and analyse their performance. Make adjustments as needed to optimise for better results.

Boosting Conversions With Google Ads Remarketing & Shopify

Dynamic remarketing with Google Ads is a game-changer for Shopify store owners looking to reignite the interest of past visitors. By delivering personalised ads that align with users' previous interactions, you can significantly boost your conversion rates and revenue. As e-commerce competition continues to intensify, mastering dynamic remarketing can help you thrive in the digital marketplace, building stronger customer engagement and retention.

If you’re looking to develop customer retention and acquisition across your Shopify store, contact our team of digital marketing experts today. We can help you take advantage of dynamic remarketing while your Shopify store transforms into an attractive shopping destination that keeps customers coming back for more.