20th March 2023

10 Reasons To Use Shopify

Written By Johnny Duncan

20th March 2023

Updated: 16th April 2024

The online shopping market is growing at a remarkable rate. After the Covid pandemic, the world saw more and more businesses moving online in an attempt to reach customers who were stuck indoors. According to Forbes, over 20% of all retail purchases are expected to take place online throughout 2024, with this rising to 23% in 2027. There has never been a better time to get your online shop up and running, capitalising on this increase in online shopping activity.

Shopify website on a Macbook.

Shopify is an e-commerce platform that allows you to manage your website theme, products, collections, blog posts and much more to help you create a stunning and easy to navigate online store. If you look at our Shopify case studies, you will probably see why it is our platform of choice.

1. Easy To Manage SEO

Ensuring your website ranks highly on search engines is a top priority for modern marketers. With Shopify, there is an easy to use editor on all products, collections, blog posts and pages that allows you to directly edit SEO elements such as titles and meta descriptions on your store.

Shopify is much more than just an e-commerce platform. With it's easy to use content management system, it's the perfect platform for a wide range of websites.

2. Payment Gateways

A payment gateway is a software application, which creates a conduit between your Shopify store and the bank that authorises your customers’ credit card payments. Shopify supports a large number of different payment gateways including Klarna, ShopPay, Paypal and many more. This gives your customers many different options to pay for your product or service.

3. In-Depth Reporting

Built into the Shopify e-commerce platform are a number of extensive and powerful reporting and analytical tools, which allow businesses to understand customers’ and their journeys better. Metrics such as repeat customer rate, average order value and online store conversion rate allow store owners to better understand how their online shop is performing. You can also see conversion analytics to see whether customers came from Google, a direct link to your website or other sources.

4. Apps

The Shopify App Store is full of useful new functionality that you can apply to your shop. With over 1,500 apps to choose from, whatever you want to do will likely be in the app store, from product reviews, loyalty programmes, referrals and bulk pricing calculators to label printing. This can reduce your online shop set-up costs considerably as there is less custom programming required.

5. Abandoned Cart Email Marketing

Email marketing is a great way to capture new users, but setting up an ‘abandoned cart’ flow is a great way to recapture users who added to cart but, for whatever reason, didn’t complete their purchase. Shopify has a built-in feature allowing you to give a consumer a little 'nudge' if they have created a basket but not completed it. You can set the parameters yourself, giving you control of when the email is sent and the messaging inside.

6. Mobile Ready

Google takes a mobile-first indexing approach and the number of users browsing on their mobiles is rising every year. Therefore, it’s more important than ever to ensure that the mobile version of your site is up to scratch.

All of our Shopify themes are responsive, allowing for a consistent customer experience across devices. Being fully responsive also improves your Google Search Rankings, in turn, increasing potential visits to your site.

7. Built In SSL Security

Running an online store means you will be handling sensitive user data including credit card details. With Shopify, SSL security is automatically built in, ensuring your customers’ data is secured over an encrypted connection.

8. 24/7 Shopify Support

If there’s a question our expert Shopify developers can’t answer (which is highly unlikely…), Shopify boasts unrivalled customer support, with a dedicated 24/7 phone, email and online chat function, regardless of your subscription level. This is critical to an online business as it ensures minimal downtime if your website malfunctions.

9. Shopify POS

For businesses that are more than just an online store, Shopify has created Shopify POS, allowing companies to expand by accepting payments in person with a contactless-enabled card reader that can be linked with a tablet to create a fully fledged point-of-sale system to have in your physical store. This keeps all your product inventory and reporting data in one place instead of having to combine physical and online store reports.

10. Thousands Of Themes

It can be a big decision whether to go with a Shopify off-the-shelf theme or a custom built theme. If a custom theme is out of your project scope, with thousands of Shopify themes available to you at the click of a button, Shopify's out-of-the-box solution still provides users with a wide choice, meaning they aren't stuck with a generic theme.

What Can Mucky Puddle Do For You?

A Shopify Bespoke Project involves designing a custom theme that compliments your brand, allowing for complex product offerings, all built to your precise requirements.

You can also benefit from all of our broader ‘non-Shopify’ services. We have a highly experienced team, skilled in all aspects of web design and digital marketing, so whether you need a new brand or logo design for your Shopify store, some photography or videography to better showcase your products, or ongoing digital marketing activity to drive the best traffic to your online shop, we can work with you to provide a package that suits your needs.

Contact us today and we’ll really get to know you and your business. Not only will this save you time compared to dealing with different providers, it will able you to deliver a more cohesive e-commerce solution for you and for your customers.