Cutting Edge Showcase of the Customer Journey

Based in Irvine, Calman Technology is an independent company with over 25 years of experience in the design and manufacture of membrane keypads, graphic overlays and label product, operating across the UK and Europe.

Cutting Edge Showcase of the Customer Journey

The Task

Calman Technology was looking for a digital agency in Glasgow to create a fully responsive web design that not only showcased the products and processes but also demonstrates the fusion of high-tech and traditional manufacturing technologies working behind the scenes. 

Responsive Web Development

The company has built a strong reputation in terms of the quality of its products, the problem-solving approach to customer requirements during pre-sales, honest approach to quoting and scheduling, all combined with a high level of customer service throughout.

They required a website to showcase their business by embracing modern web technology, focusing on taking customers on a journey to get a clear overview of their process; design to manufacture, to end product and testing.

Video Production

The main goal for the project was to help the company develop an even stronger bond with their customers, reinforcing quality assurance, even though many customers are based remotely. To help achieve this we created a high impact video to bring the manufacturing process to life.

The video production was a collaborative process, working with the company to develop narrative, storyboards and deliverables.  We also spotted an additional opportunity to also create small videos showing the manufacturing process. Video footage was also repurposed to create a looping video for company promotion at trade shows.

Photography Production

Another important element was the product photography. Each product shot had a unique setup in order to highlight the printed finish, technical features and mechanical properties. 

Finally, staff portrait photography taken by Mucky Puddle helped the company to present their friendly and approachable team.

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