September 03 2018

Integrating live chat into your web design is easier than you might think.

Have you noticed our live chat feature? Jump on and speak to one of the friendly digital marketing team. Or read on if you'd like to know more about integrating live chat into your web design, ecommerce shop or mobile app.

Live chat is still a relatively new tool for most companies, but it's well worth considering - especially if your potential customers don't buy products or services like yours every day. Our own services are a good example - graphic design, web design, app development, and digital marketing are all fast-moving specialisms, so even website visitors who have previous experience of procuring a new website often welcome the opportunity for an informal chat before they feel ready to make a more formal enquiry.

How Does it Work?

You may have seen a pop up box appearing after you've been on a website for a few moments, offering you the opportunity to chat. It's a relatively simple feature to embed into your web design, and works brilliantly as a digital marketing tool. You can switch it on and off to suit your working day, or even select a system that can be managed by an external company, enabling your business to be responsive 24/7.

Show Your Brand in Action

Engaging with your website visitors gives them an early opportunity to get to know you. By giving them, instant, useful information in a non-intrusive way, you can demonstrate what its like to work with you, or provide reassurance that they are making the right purchase decision.

Personalise Your Online Shop

If you saw a customer at your physical shop or premises looking confused, or about to walk out the door you would no doubt approach them to offer your help. Live chat allows you to help visitors on your ecommerce site in the same way. Interacting at the right moment can make the difference between a customer abandoning their shopping journey, and getting the help they need to make an enquiry or purchase.

Improve Your Customer Journey 

Customer journey analysis always forms a key part of our web design and development process. A great web design streamlines your customers' experiences and ensures they find the information they are looking as quickly as possible. Live chat doesn't replace a clear menu, well-structured website or effective calls to action, but it does compliment them beautifully - being able to get an answer to a query almost immediately without having to make a phone call or send an email makes your customers' experiences that bit easier.

Get the Edge on Your Competitors

Digitial marketing is highly competitive and only likely to become more so. Having done the hard work to attract visitors to your site through organic SEO, pay per click adwords or social media, Live Chat is actually a relatively easy way to keep them engaged and ensure they don't just bounce off to a competitor's website. 

If you'd like advice on how to integrate Live Chat into your own web design, why not Live Chat with us now?! If you're not sufficiently convinced by the new technology just yet, or we happen to be taking a break or engrossed in our coding, you can drop us a line or give us a call on 0141 847 0095 - we look forward to chatting soon.

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