One Move Ahead
Helping clients with removals, storage and house clearances throughout the UK since 1965, Hanlon Brothers Removals and Storage is a family business based in Ayrshire that goes the extra mile to make your move easy and stress-free.
The Task
- Responsive Web Development
- Photography & Video Production
- Digital Marketing
We were delighted when this long-established family business was referred to us by another client. Hanlon Bros wanted to partner with a respected digital agency in Glasgow that could lead them through the digital landscape, offering expert web design recommendations and solutions.
Responsive Web Development
The number one goal of this web design project was to drive an increase in enquires. The previous website was dated and passive, missing out on the opportunities to turn browsers into buyers. We took the approach of reducing word clutter, replacing the copy with diagrams, infographics and videos to describe the process as well as carefully choosing the messages across the website to funnel user into the enquiry forms.
In addition:
* A mobile responsive website was essential given the nature of the business
* A simple yet powerful reviews section was used to showcase their very strong client testimonials
* Design solutions were required for a modern presentation of the existing brand
As a result of successfully delivering the website, the client also chose to add our fully managed digital marketing service, a bespoke package that utilises a number of different tools, combined with detailed analysis, resulting in an improved Google ranking and increased number of customer enquiries.
Video Production
The team at Hanlon Bros took our recommendation to use video as a modern tool for bringing the family business to life online. This is relatively unique within their industry but has proven a hugely beneficial addition to the site, helping to reassure customers of the service they will receive and demonstrate the company processes for looking after customers valuable belongings.
Our video production process included building the narrative, storyboarding, and a one day shoot over two locations, showcasing a live house removal.
In addition to the home page video, further short videos were also edited to showcase their three core services of Removals, Storage and House Clearances
