Introducing An Innovation
Clear Surgical is a forward-thinking medical device company established to support surgeons through the design and manufacture of innovative medical devices.
The client had a vision of a brand which would convey quality and precision to match their products. In the process, many different concepts and styles were created and discussed. The graphic design concept that stood out from the rest was the culmination of precision and focus encapsulated in a monogram mark.
Along with the main brand, the client was keen to create sub-brands for each medical device. These would sit well beside the main brand and be applied to a variety of things such as brochures and packaging.
"The graphic design team at Mucky Puddle understood exactly what we wanted our brand to be. We are delighted with the results & can't recommed the team highly enough."
Phil Harris Clear Surgical
It was essential for the client to develop a range and variety of brand collateral that could be used to attract potential buyers at various medical exhibitions. These included business cards, booklets, flyers and product sample packs. The sample packs proved to be a critical piece of marketing material as they helped to get the product into the hands of surgeons to try before buying.
Our Video Production team created a number of video assets for Clear Surgical that introduced and explained this innovative medical product. Utilising eye-catching video with an informative and clear voiceover created an engaging video production that helps potential customers understand the features and benefits of the Clear Surgical offering.
Clear Surgical knew that animations could explain their products in the most accurate way, conveying information about the products much faster and easier than in the form of text.
This exciting project for Mucky Puddle culminated in multiple high-quality animations and 3D models showing the Combination Forceps and Oplight products being used. The 3D models proved vital to the brand, through their use on website but also throughout print material.