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November 10 2017

It's more than just fonts and colour palettes

What is branding?

Often people associate brand design as a logo, but a brand is much more than that. A brand is a collection of ideas such as: Logo design, name, slogan, typography, graphic design elements, writing tone and personality. All these things come together to elevate the customer experience and leave a lasting impression.


Image is important and can draw in customers with the right use of colour, typography and graphic design elements. But branding is as much about image as it is about the customer experience and the two need to work together to form the overall brand. From a creative agency perspective, we always talk at lengths with our clients about “who they’re brand really is, what do they stand for and what do they look to achieve”. From this, we can begin to build an idea of the graphic design work needed to build a brand that is truthful to the culture/ideology of the client.

Consistency is key

Establishing consistency through applications on print and web is crucial as it provides your business with credibility and recognition. As you don’t want to confuse the customer with inconsistent branding; a brand guidelines document will be created. Brand guidelines serves as a comprehensive manual for anyone to be able to follow and apply brand elements correctly and consistently.

Build trust with a brand

Building trust is imperative to the success of a modern business, building trust through a branding can be tricky, but being flexible, truthful and respectful towards your consumer base can see these customers turn into trustworthy brand ambassadors, which is the best advertising you can ask for.

Why do you need a brand?

Quality branding is an extremely powerful marketing tool for businesses and can make a small company feel much bigger than they are. It can help you stand out brightly from the competition and draw in new customers. It can help build a long-standing relationship with consumers and can create a level of trust. Branding is an essential part of modern-day business.

What can Mucky Puddle do for you?

We create designs that perfectly fit your organisation’s requirements. Our graphic design team will work closely with you to craft a brand that stands out from your competition.

We’d love to talk to you about your brand and how we can help you make sure that the right people get to know and love you.

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