The Problem

Joint owners Darren and Kenny wanted both a website and promotional materials to help market their award winning bar Ivy.  The website had to be stylish and easily updateable to keep customers informed of menu changes and upcoming club nights and DJs.  The promotional materials were to include menus, a drinks-list and t-shirts.  Darren and Kenny are not only passionate about great food, music and drinks, but strongly believe in conservation and wanted this to be considered throughout the project.

The Solution

We evaluated Ivy's brief and tailor made a unique print and web package that would make the 'Best New Bar in Scotland' really stand out from the highly competitive crowd.  Darren and Kenny's willingness to be innovative allowed us great creative freedom to develop something really distinctive. 

Working with top designer Edward Walker, we built on Ivy's strong brand identity on the menus and drinks list, producing a unique contemporary finish.  These were all made using recycled and environmentally friendly paper stock.  By working closely with local screen printer Ben Ashton, hand screen printing was used throughout to retain an organic feel and to make each piece one of a kind.  Taking inspiration from the artwork on the walls of the bar, the Mucky Puddle design team created a stylish promotional t-shirt that was in keeping with Ivy's youthful brand identity.

The website presented the Mucky Puddle technical team with an opportunity to experiment with our content management system (CMS).  Using the latest web 2 technology the team was able to test the boundaries of our CMS and produce a fresh, modern website.  Darren and Kenny's trust in us meant we were able to experiment which makes all the difference in this competitive marketplace.

Benefits and Results

Ivy now has a bespoke set of promotional materials and a cutting edge website to help market their award winning bar.  This unique contemporary website is simple to update and compliments their strong brand personality.